TUI launched their 'recharge' campaign with Erben Wennemars.
Matemade Music composed custom music for all videos. The goal was to create a recognisable and uplifting sound fitting the holiday brand. We took a closer look at the activation-theme of the campaign and came up with a West Coast surf sound as a perfect balans between active/passive and excersice/relaxation.
For the hook we created a strong, recognisable sound using a guitar with the reverb/tremolo characteristics of the 60's. This hook is the backbone of the campaign linking all assets together.