Sometimes the most groundbreaking thing you can do is go back to the basics. Like using tech that propels products with air instead of harmful gases. The future is here...and its name is Airopack.
DFNS is on a quest to be the greenest lifestyle care brand and reaches out to the young and sportive sneaker wearer. The video has a quick, up pace feel and of course we wanted to reflect all of these elements in the music.
We created a Urban/Hip Hop beat using a combination of the classic 808 & 909 drum machines and added side-chained keys and basses to the mix to thicken the sound and create a pulsing flow. Also, by keeping the main focus in the lower regions of the EQ spectrum, enough headroom was provided for the voice over to shine.
Finally we added a little extra sparkle by taking a classic cello, but twisting it with some overdrive and a phaser. All in all these combinations of sounds and beats gave us a completed track that has drive, some edge, tons of low end power, and makes the video and the voice over stand out.