Play Every Day

Mr. Marvis

Change The World Sleeping

Yumeko

Trust Your Run

Adidas x Intersport

Vertuo

Nespresso

Talisman

Rituals

5G Racer

Vodafone

5 A.M.

Porsche

The future is here

DFNS

#(n)ietsmood

TUI

Summer Campaign

Scotch & Soda

Across the room

Matemade Music

Flight of the Phoenix

Matemade Music

Matemade Music

AMSTERDAM

Trust Your Run

Adidas x Intersport

Trust Your Run

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Built on 'TRUST YOUR RUN' platform by adidas, we created music around a campaign that engages runners in a conversation about repeated rituals to launch 3 new Intersport exclusives.

Runners latch onto rituals because it helps them refocus their mental energy. Rituals follow a specific script and are highly individual. Once the ritual is set, it is repeated. Over and over and over...

Adidas VII

Challenge

Our challenge was to create a musical narrative that taps into the idea of repetition and inspiration. The visual idea of repetition also runs through the campaign to reinforce the power of doing something over and over again. In the end it’s about a running shoe and we wanted the viewer to be energized and motivated after watching the film and hearing the music.

The combination of completion and repetition creates trust.

Adidas IV
Adidas XIV

We follow two parallel narratives: The rituals that drive the campaign message and running action. Both narratives have their own characteristic look and feel. The alternation between the running shots and the rituals results in visual appealing harmony.

For the music we chose two main themes: building energy and musical repetition through ostinato's. The orchestra arrangement helps the music feel big, energetic and powerful. The music builds dynamically as the runners gain momentum. The (solo) violin adds elegance and a sense of floating throughout the music.

Adidas XV
Adidas III
Adidas II

ONE MINUTE PAST THE HOUR

FLAT RUNNING

TOUCHING LAMP POST

1 Idea to launch 3 Intersport exclusives from adidas across Europe. 1 hero film, custom music, 6 product films, 9 key visuals, 18 running moments, 24 product shots. Built into multi-channel assets.

Adidas XVII
Adidas I
Adidas XVIII
Adidas XIX

Runners latch onto rituals because it helps them refocus their mental energy

Rituals follow a specific script and are highly individual.

And once the ritual is set, it is repeated.
Over and over and over...

TRUST       YOUR      RUN

Credits

Creative Agency Made In Amsterdam
Production Company Matemade
Music Agency Matemade Music
Music Composer & Producer Sjoerd Jansen
Voice Over Artist ILLA (illa.musique)