Talisman

Rituals

The future is here

DFNS

Vertuo

Nespresso

5G Racer

Vodafone

Across the room

Matemade Music

5 A.M.

Porsche

#(n)ietsmood

TUI

Flight of the Phoenix

Matemade Music

Sprekend

Red Bull

Plastic Sailors

National Geographic

Summer Campaign

Scotch & Soda

Matemade Music

AMSTERDAM

Vertuo

Nespresso

Track ID | The Vertuoso - Nespresso

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The name Vertuo derives from the word “Virtuoso”, which means mastering an expertise.

In this commercial a dancer and the new Nespresso Vertuo both demonstrate their artistic and technical virtuosity, therefore the music needed to show the same level of skill.

We took a classical violin as the base and lead instrument on which to build upon. Playing dramatic melodic lines and guiding us through interesting harmonies and an unexpected modulation. Next we decided to give the music an urban/underground twist and bring the classical and the digital world together. A strong back beat drum, side chained sub bass and lo fi keys complimented the violin and gave the track its signature rich sound.

Lastly we wanted to reflect the circling/rotating motions in both the dance choreography and the Vertuo machine in the music as well. High pitched bells, acoustic piano and melodic percussion such as vibraphone playing fast ascending and descending scales were added to create a feeling of circling musical movement.

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Credits

Accountmanager Nespresso Rozemarijn Dolman-Plante, Emilie Duijvestijn
Advertisement Agency UM, UM Studios
Creative Yune
Concept Hanna Verboom, Matemade
Director Hanna Verboom
Dancer & Choreographer Patrick Karijowidjojo
Cinematography Rakhal Heijtel, Niels Gross
Edit Noud van der Lans, Ruurd Vulink
Music Matemade Music, Sjoerd Jansen