Play Every Day

Mr. Marvis

Change The World Sleeping

Yumeko

Trust Your Run

Adidas x Intersport

Vertuo

Nespresso

Talisman

Rituals

5G Racer

Vodafone

5 A.M.

Porsche

The future is here

DFNS

#(n)ietsmood

TUI

Summer Campaign

Scotch & Soda

Across the room

Matemade Music

Flight of the Phoenix

Matemade Music

Matemade Music

AMSTERDAM

Change The World Sleeping

Yumeko

Change The World Sleeping

/

Dreams can change the world, because in the end, everything starts with a dream.

Yumeko dreams of a world in which everybody sleeps in 100% sustainable and fairtrade bedding and thus contributes to a better world for people, animals and the environment.

The 2022 campaign; Change The World Sleeping came to life in a collaboration between advertisment agency Fitzroy and Matemade, transforming Yumeko's brand philossophy into a powerfull visual concept for national TV and online purposes. We see sleepers rising their fists as a sign of doing good. The only difference? The people seem to stretch as they lie comfertably beneath Yumeko bedding.

Yumeko_22_film_still_graded-1-1024×540
Yumeko_22_film_still_graded-5-1024×578
Yumeko_22_film_still_graded-3-1024×577

The music is 'made to measure' and specifically designed to evoke the feeling of waking up from a beautiful dream

Credits

Client Yumeko
Advertisement Agency Fitzroy
Production Company Matemade
Music Agency Matemade Music
Music Composer & Producer Sjoerd Jansen
Voice Over Artist Sophie Goderie