Change The World Sleeping
Dreams can change the world, because in the end, everything starts with a dream.
Yumeko dreams of a world in which everybody sleeps in 100% sustainable and fairtrade bedding and thus contributes to a better world for people, animals and the environment.
The 2022 campaign; Change The World Sleeping came to life in a collaboration between advertisment agency Fitzroy and Matemade, transforming Yumeko's brand philossophy into a powerfull visual concept for national TV and online purposes. We see sleepers rising their fists as a sign of doing good. The only difference? The people seem to stretch as they lie comfertably beneath Yumeko bedding.
The music is 'made to measure' and specifically designed to evoke the feeling of waking up from a beautiful dream